Fear of God
luxury fashion
Simplicity reimagined
Jerry Lorenzo, a fashion artist based in Los Angeles, introduced Fear of God to the world in 2012. His influence and looks can be seen on celebrities like Kanye, Kendall Jenner, and Justin Bieber.
Form follows function
Inspired by the classic and simple aesthetics of the Fear of God brand, endee designed and developed an online shopping experience and digital lookbook that mirrored it with an emphasis on the photography.
Watch the second collection
An online shopping experience and shoot cut from the same cloth
los angeles american street culture and luxury fashion apparel
